In the midst of todays economic uncertainties, business leaders are left to create the future direction of their organizations. Is it possible to carry on business as usual? For 100 business owners who recently met in Orange County, CA, the answer to this question was very uncertain. The marketplace has changed significantly in the last five years and so have consumers. The businesses who are surviving are taking on major transformations to adapt accordingly.

Dr. Thomas Boyd, Associate Dean of the Mihaylo College of Business and Economics at California State University, Fullerton urges business owners to focus on their most profitable customers, determine their needs and adapt to them. “Figure out how to change and move on,” he said. [Read more...]