Small businesses naturally look for tools and strategies that quickly generate revenue without incurring significant costs. Therefore, it’s no surprise that web-based marketing technologies have become a staple for small businesses due to their low cost and ease of use. Tools that are built for small businesses project a more professional image and deliver a more advanced set of management and monitoring capabilities than online tools targeted to consumers.

The following two tools encourage stronger customer relationships and are easy to use and affordable, which makes them must-have tools in the small business marketer’s toolkit. [Read more...]